"Sprite" the word, the original translation for monster, spirit. The elf boy character appeared frequently in Coca-Cola posters in the 1840s and 1850s. The pixie boy wears an urchin's smile and is surrounded by stars that symbolize his vivacious personality and the bubbles in his Coke. The Sprite Boy is nothing to do with the familiar Sprite brand, which didn't exist until 1961."Sprite", the parent company Coca Cola not only has a strong financial strength, marketing worldwide for more than 100 years of market experience and the world beverage market a number of absolute leadership brand; And "Sprite" beverage was launched in the American market in 1961, and it quickly grew into one of the best-selling brands in the world soda market. Today, "Sprite" has accounted for a large proportion of the total revenue of Coca Cola.Sprite makes people think of a swirling snow in the hot summer, a pool of clear water, suddenly there is a cool feeling, produce "irresistible temptation".
Story or myth
The history of Coca ColaIn 1886, John Pemberton, a doctor from George State of the United States, mixed carbonated water and soda water together to make a dark syrup, which has the refreshing, calming effect and the effect of alleviating headaches. The drink is Coca-Cola. At first, Coca-Cola was sold in pharmacies, with the first serving selling for five cents and an average of nine bottles sold per day.Frank Robinson came up with the idea for the name from two ingredients in syrup. These are the leaves of Coca and the fruit of Kola. For consistency, Robinson changed Kola's K to C, then added a line between the two words and wrote the famous brand logo in Spenser style.In 1888, Asa Candler saw the market prospect of Coca-Cola and bought its shares, controlling the full production and marketing rights. Candler began to sell his liquor to other drugstores, and he began to advertise it on billboards in train stations and town squares. Asa Candler invented the coupon to get more people to try Coca-Cola. He believed that once you had tasted Coca-Cola, you would like it. It turned out that he was right, and by 1900, Coca-Cola was being sold in every state.By 1901, the advertising budget had reached $100,000.It was two American lawyers, Benjamin F. Thomas and Joseph B., who really put Coca-Cola into action. They went to the office of Asa Candler, the boss of Coca-Cola Company at that time, and proposed an innovative way of business cooperation, that is, Coca-Cola Company would sell the syrup to them, and they would invest in the production company and the selling point to water, bottle and sell the syrup, and produce and guarantee the quality according to the requirements of Coca-Cola Company. In 1899, they acquired the first assembly concession for $1. The Coca-Cola Company allowed them to use the Coca-Cola logo for advertising, and this special bottling system led to the creation of Coca-Cola factories everywhere.
In January 2020, the 2020 list of the world's 500 most valuable brands was released, and Sprite ranked 384.