History
South Korean company OKF(Overseas Korean Food) makes aloe vera drinks, which account for 76% of the global aloe drink market. Aloe Vera King was born in South Korea in 1997. The company adopted the non-mainstream development thinking to successfully promote its products overseas before launching them on the domestic market. It can be said that it is a very unique successful strategy. Sales of the beverage were 240 billion won in 2018, of which 25 percent were exported to the United States. It is most popular in the US and UK, but has also become the national drink in countries such as Russia, the Czech Republic and Iran
