Our History


  In the 1940s and 1950s, Japanese sake sprung up on the land of China and became popular. For example, Beijing Fengzeyuan Fanso, Cuihualou Hotel and Shanghai Fengzelou Hotel, all of which sell sake, and also rice Both the steaming of Soo and the stir-frying of the restaurant are the first to add old wine to cooking, and both are loved and praised by Chinese and foreign diners. At the same time, the social elite of the catering industry established the first Chinese Food and Beverage Association in Fortress Garden, and because Mr. Youren mentioned the "Beijing Cuisine Research Society" whose purpose is to explore the culture of restaurants in Greater China and Chinese wine, Japanese sake, French wine and Scotland The best combination of whiskey and Chinese food. Later, the dailies settled in the United Kingdom. In the 1980s, he bought Cathay Trading Co., Ltd., which was established in 1973, and began importing and selling oriental wines. It has formed a strong transportation team using geographical advantages. London and surrounding areas provide fast and high-quality door to door delivery services, now extending to the whole UK and some European countries.

Cathay Importers's old office: No 188 High Rd., Willesden, London

     In the 1980s, we took the lead in importing old Chinese wines. Thanks to major Chinese supermarkets, many Chinese restaurants, and Japanese and Korean commercial houses, we have not abandoned it. It has been sold to this day. This is our own brand - Cathay Fortune Brand - genuine old wine. The origin of our brand name 'Cathay Fortune Brand'  was given by Mr Pu Xin Yu - the brother of the last emperor of China Qing Dynasty.  

cathay logo.jpg

In 1976, we introduced the first Japanese Sake - Sawanotsuru Sake into the UK market. Our sales increased dramatically from the first year of two containers to 16 containers in 1988. Our hard work has been recognised by Sawanotsuru.

In the 1990, we signed an agreement with Japan's Sawanotsuru Co., Ltd. to to be sole agent for Sawanotsuru brand for the UK market. Our "Sawanotsuru" sake fortunate enough to abain care and love from the great British people. It went smoothly and entered majoy  leading supermarket such as Waitrose and Sainsbury's, etc. and most Chinese, Japanese, Korean supermarkets and restaurants, as well as and received praise and praise. Sawanotsuru created the most prestigious brand of all Japanese sake brands in the UK.

During the same period, we introduced the "Golden Star Brand Rose Wine" brewed by Tianjin Yijuyong Co., Ltd. to supply the roast meat industry. In the same period, we introduced Singapore Tiger Beer, which is also a successful case.

At the beginning of this century, the company has deepened its cooperation with Taiwanese wines, from a single sales relationship in the past to a mutual trust and cooperation relationship. The authentic Taiwanese wines are favored by consumers, and their sales have surged, and they have been honored. The global exclusive agent of "Aged Taiwan Moutai XO" still hopes to learn about the old and the rain. After drinking, we are fortunate to be deeply responsible. We are very grateful. Also at the beginning of this century, we signed an agreement with Beijing Red Star Erguotou and won the British distributor. This year we have signed an agreement with Beijing Niulanshan Erguotou, and we are honored to be the sole agent in the UK.

A series of successful distribution has enabled the company to continue to grow and develop, and further narrowed the distance between us and wine lovers. We are also actively formulating new investment plans to introduce more fine wines into the UK.


020 8459 3634

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